Category: Pricing

Another Math Formula: Expense $’s ¸ Profit % = Increased Sales $’s to Cover Expense Example:You are considering adding a secretary to your business. Secretary Salary plus Incidentals/Taxes =...... Read More

This article will discuss the most important element of how you raise your prices:  you must raise the value of your company in the eyes of your customer.  Your...... Read More

We discussed in a previous article that raising your Prices is the easiest and best way to increase your Profit.  And increasing your Profit will allow you to have...... Read More

There are only three ways to increase the Profit in your company. You can increase your Total Sales, you can cut your Direct Costs and Overhead Costs, or you...... Read More

The financial constraints of your company are simple: you must cover your Direct Costs and your Overhead Costs and you must have some Profit. If you don’t do these...... Read More

$2000 Is 62% of the Right Price Therefore: The Right Price X 62% = $2000 The Right Price = $3226 Critical Point!?! What did we divide the direct costs...... Read More

The Right Price Must Cover Direct Costs, Overhead Costs and Profit The Whole Pie Chart Below Is the Right Price The Whole Pie = The Right Price = 100%...... Read More

In Part One of our discussion on Profit, we established that the successful HVAC companies strive for a 15% Profit.  But, in reality, Profit is not the same on...... Read More

Profit is not a four letter word, but loss is, and no one wants to lose money. That is why when you set the right price for almost any...... Read More

If determining the right price for a specific job you are bidding requires that you know the direct costs and the overhead costs for that job, how do you...... Read More