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3 Must-Haves for a Great Logo

Did you know that your logo is one of the most important parts of your company? It is the first thing someone sees when they are looking for a service or some sort of consumer goods. It is the face of your company. Think about it, your logo goes on your website, your business cards,
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What is the difference between Marketing Strategy and Advertising Tactics?

Many small to medium size businesses struggle with how to find the right advertising tactics to meet their marketing strategies or objectives. Let’s define what each of these terms mean and then you can determine the road map to implement your marketing strategy and the advertising tactics to achieve your goals. A marketing strategy is
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Hail Storms & Air Conditioners – They are not friends!

A significant hail storm just came through your neighborhood and beat up the condenser coil on your air conditioner or heat pump and flattened the fins. What does this mean? First let’s understand that with an air conditioner the condenser coil releases heat to the outdoor air that has been removed from inside your house.
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